Thanks for spending an hour with us. Here is the recording.
No rehearsed demo, no fictional brand, no cherry-picked data. We took a real program, opened Alfie on a blank screen, and built the whole recruiting campaign for it in front of everyone. Whether you were in the room or you are catching up, it is all below.
Matt Frary, Dustin Howes, Beth Lazar
The full session. Nothing cut.
The full hour, Q and A included.
Recruit Smarter, Live on Camera. Recorded 10 September 2026.
Run it on your own site.
Everything you just watched is Alfie. Point it at your own site and see who it finds.
Open a blank account, describe the partner you want, and read the list it comes back with. Signing up needs no credit card.
Start freeWould rather talk it through first? Email sean.hendrickson@xpflow.app.
We took a real program. And built it on camera.
Most product webinars show you a polished demo of a brand that does not exist. This one used a real program, chosen from the people in the room.
A real brand, from a real person
One URL off the registration list. No pitch deck, no call, no obligation, and no vetting beyond making sure the program was live.
We picked one on Monday
We chose a program that was real, varied enough to be interesting, and not so niche that the room could not relate. The brand was told first and nobody else found out until we opened the session.
Thursday, we built it from zero
Blank account, nothing pre-loaded, no script. The submitter walked away with a campaign already running. Everyone watching sees exactly what they would get by signing up today.
Advanced Campaigns, recorded in the product
A full hour, no slides. Just the product, working.
Beth drove Alfie, Dustin narrated, and neither of them skipped the parts that are slow.
The brief
What the brand sells, who buys it, what the commission looks like. Described the way you would describe it to a headhunter, not typed into a keyword box.
Traffic type and filters
Content, cashback, coupon, newsletter, lead gen. The room votes on which type to target, then geography and audience filters get adjusted live so you can see the controls are real.
The match list appears
Partners Alfie already knows next to fresh finds from the open web, in one list, each with a 0 to 100 fit score, a confidence rating and a badge for where it came from. Beth reads the good ones and the bad ones out loud.
The right humans, not the info@ inbox
Likely contacts at each partner, with titles and the reason each was surfaced. Correct anything that is wrong, then choose who belongs in the outreach.
The outreach sequence
An opener drafted from that partner's own content, follow-ups and spacing set in the same pass, and a full preview of what each recipient receives before a single email leaves.
Launch, a look ahead, then open Q and A
The campaign went live on camera and we pulled up the queue to prove it was running. Beth then previewed what is in development, and the last few minutes belonged to the room, with Matt on for the wider questions.
Product view, sample data
Three upgrades. One recruiting engine.
Advanced Campaigns, Contact Management and Sequencing were built to work as one motion. Here is the part of each that nothing else does.
One description in, one ranked list out
Say what a great partner looks like once, category, how they drive traffic, country, audience, reach, and Alfie answers with partners it already knows next to fresh finds from the open web, in the same list, scored the same way. Everywhere else that is two tools and a spreadsheet to reconcile them.
Several humans per partner, each in their own conversation
Big partners never keep every decision in one inbox. Alfie holds the partnerships lead, the account manager and the editor on one record, then runs the sequence for each of them as a separate email that reads like it was written for one person, because it was. When a real reply lands the partner is flagged for you, and the moment you take over, every other sequence on that partner pauses.
Outreach drafted from the partner's own content
Not a merge field with their first name in it. Alfie writes the opener off what that partner actually publishes, and you read the entire sequence exactly as it will land before you approve it. Recruits are sent to your own program signup link, and greetings go to the verified person on the record, so nobody opens with "Hello CNET".
Beth on what is coming. Agencies first.
Previewed near the end of the session, by the person building it, with the room free to ask about it.
Agency Users
One account holding many brands and many people, with visibility that follows assignment.
Stop switching accounts
An agency runs every brand it manages from one place, rather than logging in and out all day.
Send as yourself
Per-user profiles and signatures, so outreach comes from the person who owns the relationship.
Roles that fit agencies
Affiliate Manager and Manager of Affiliate Managers to start, each seeing only the advertisers they own.
Why we say number one. And how to check us on it.
What the session had to prove
- Partners who fit a niche, ranked and explained, not a dump of domains
- The right people at each partner, named, with the reason they were picked
- Outreach written from that partner's own content, reviewed by you before it sends
- All of it on a brand none of us has touched before, in one sitting
Alfie's main function is to find affiliate partners that are relevant to the brand's niche. With the Big 3 shipped it does that better than anything else on the market right now, and it gets better by the day. Come and hold us to it. Dustin Howes, host
Watching this later
The session closed on a sign-up offer for the people in the room. If you are coming to it through the recording, you can still start free from this page.
Three people on camera. Not a product marketer among them.
Three people who can answer the question in front of them without taking it away to check.
Matt Frary
President and COO, XPFlow
Matt runs the business side of XPFlow. He was on for the questions behind the product: why recruiting stayed manual this long, what changes for agencies, and where this goes next.
Dustin Howes
VP of Product Development, XPFlow
Sixteen years on the recruiting side of affiliate marketing. He ran the session, picked the program, and says out loud where the software stops and your judgment starts.
Beth Lazar
Chief Product Officer, XPFlow
Beth knows Advanced Campaigns better than anyone. She drove the product on screen and explained what Alfie was doing, and why, while it was doing it.
Not our words. Theirs.
Two customers on what changed once the recruiting work stopped being manual.
"I went from a day a month in spreadsheet hell to five minutes a day. Alfie finds the leads, writes the emails, and automates the whole process."
Lynn PowerCo-Founder and CEO, Masami
"One of the few that actually earned a permanent spot in my stack."
Nick CotterGrowann
Straight answers. No email required.
01Is this a demo in disguise?
02Number one according to whom?
03Do I need an affiliate program already?
04What happened to the program you picked?
05What does Alfie cost?
Sponsor: XPFlow, Inc., 4030 Maple Ave, Dallas, TX 75219. This session was free and no purchase was necessary. The recording on this page is free to watch and needs no registration. One program was chosen at XPFlow's discretion and was contacted before the session. The product views and recordings shown on this page are illustrations with sample data, not customer data. Session content is educational and creates no entitlement to any product, pricing, or result. Comparative statements about Alfie are XPFlow's own opinion and are not based on third party ranking. Alfie finds and scores prospective affiliate partners and drafts outreach for your review. It does not build or administer affiliate programs, and it does not currently connect to third party affiliate platforms. Results vary by category, site, and how many prospects your team chooses to pursue. Quotes are used with permission and describe the experience of individual customers. Pricing shown is in USD, is current as of September 2026, and may change.