Thanks for joining Matt's session at the Unleash AI for Business Summit. Here are two things to help you launch an affiliate program the right way, on us.
Free. No sales call. Instant access.
The 12 page playbook for launching an affiliate program in the right order. Eight phases, 38 checkpoints, written by Dustin Howes from programs he has actually run.
Alfie is the AI affiliate platform Matt demoed in his session. It runs the whole partner lifecycle: it finds the partners already talking to your customers, gets them signed up and live, and gets revenue flowing from them. Recruiting is just the first thing it does. Start with a free 14 day trial. No credit card, no sales call.
One short form and your checklist is ready right away. Save it, print it, or share it with whoever owns each phase.
Eight phases, each one a gate you open. Work top to bottom and do not move on until you have checked every box in a phase.
Phase 6, Recruit Your First Partners, is where most launches stall, and it is the part Matt showed you AI can do. In Phase 6, Alfie finds the partners, finds the right person at each one, and drafts the outreach.
Most failed programs share a pattern. They picked a network before they knew their economics. They opened the doors before they had a single partner lined up. They wrote terms after the first payout dispute instead of before. Get the sequence right and the program builds momentum on its own. Get it wrong and you spend the next year cleaning up decisions you made in week one.
Platforms picked before anyone ran the math on margin, average order value, and return rate
Programs that go live with zero partners recruited, then stall out in month two
Terms, trademark policy, and disclosure rules written after the first dispute instead of before launch
Every phase is a gate with a named owner and a set of check boxes. Nothing in here is theory. It is the order Dustin Howes, who wrote the checklist, runs when a brand is launching from zero.
One primary goal, a target CPA, margins that actually support a commission, and a named program owner.
Pick the network, fire a real test transaction, lock attribution, dedupe against other channels, verify mobile.
Base rate, flexible structures by partner type, what counts as a valid sale, launch incentive, payment terms.
Program agreement, promotional guidelines, trademark and paid search policy, FTC disclosure, removal process.
Starter creative pack, approved copy, a product feed if relevant, and the one-page program overview partners judge you on.
Build a target list of twenty to fifty before you open, find who already ranks for your keywords, land two or three anchors.
The few metrics that matter, a reporting cadence, fraud and quality checks from week one, a partner scorecard.
Soft launch with anchors, activate every approved partner, keep recruiting weekly, review at 30, 60, and 90 days.
President & COO, XPFlow
Matt leads XPFlow, home of Alfie, an XPFlow product, and the affiliate management agency Chief of Chaos. At Unleash AI for Business he showed how AI takes the manual work out of finding and recruiting affiliate partners. This page is his thank you to everyone who joined his session at the summit: the launch checklist our team uses with brands starting from zero, and a chance to try Alfie for yourself.
Brands who know they should be doing affiliate but do not know what order to build it in.
Programs that went live, never got traction, and need to find which phase got skipped.
Teams standing up new client programs who want one repeatable sequence instead of a fresh scramble every time.
Finding partners, pulling their contacts, and sending personalized outreach is slow manual work. Alfie takes that off your plate, then keeps going: it gets those partners live and gets revenue coming out of them. One brand went from 30 hours a month on recruitment to under 5. Your program launches with partners already in the pipeline instead of an empty dashboard.
Nothing. It is free, and there is no sales call attached to it.
No. The checklist is yours either way. The trial is a separate, optional bonus.
The checklist is built to be worked through in order over a few weeks, not a weekend. Rushing it is the single most expensive mistake you can make.
No. The checklist is platform agnostic and works whether you run on Impact, Awin, Rakuten, Partnerize, EverFlow, or a SaaS tracker.
Use it as an audit. Work backwards through the phases and you will usually find the one or two gates that got skipped at launch.
A 12 page PDF you can download, print, and hand to whoever owns each phase.
Fill this out and the checklist opens right away. Your free Alfie trial link is on the next page too.
“From 30 hours a month to less than 5. Alfie gave us 25 hours back.”
Free. No sales call. Unsubscribe anytime.
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Go get 'em · Matt & the Alfie team
